Riverside Acceleration Capital (RAC) is pleased to announce our recent investment in Burt Intelligence (Burt), a New York-based provider of data-driven reporting, forecasting, and intelligence solutions, purpose-built for modern digital media companies. Founded in 2017, Burt offers a unified platform that aggregates, normalizes, and automates data across the complex advertising ecosystem, including SSPs, DSPs, CRMs, first and third-party advertising servers, analytics tools, and verification platforms, helping publishers streamline operations and improve revenue performance.
Digital media companies operate in a fragmented data environment, relying on dozens of systems to manage multi-channel campaigns, measure performance, forecast inventory, and invoice customers accurately. These workflows are typically manual, error-prone, and difficult to scale. Legacy tools have stagnated, and internal builds require significant engineering investment to maintain. As a result, media companies are increasingly seeking partners who offer both technical sophistication and operational flexibility.
Burt was built to solve this problem. Their platform consolidates critical advertising and revenue data, automates billing and reconciliation, powers multi-platform reporting, and provides advanced forecasting capabilities. With a customer base that includes major broadcasters, leading retailers, sports leagues, and digital media brands, Burt has become a mission‑critical system that helps deliver measurable ROI through automation, increased accuracy, and higher monetization. The company boasts strong customer retention metrics, and many customers view Burt as an “extension of their team,” citing meaningful efficiencies across billing, sales operations, and campaign management.
Looking ahead, we believe Burt is well positioned for continued growth. In 2026, the company is expanding its forecasting capabilities and expects to release the Burt MCP Server, which will allow customers to let their AI tools access Burt data securely.
RAC is excited to support the next stage of growth for Burt. Our goal is to help the Company maintain operational efficiency while advancing its product roadmap and go-to-market initiatives. We believe Burt’s focus on accuracy, automation, customization, and customer partnership; combined with strong fundamentals and a cash-efficient operating model, aligns well with RAC’s mission to support data-driven software companies delivering material value to their customers.
To learn more, visit www.burtintelligence.com.
