Our Investment in BlueFletch

Riverside Acceleration Capital (RAC) is excited to announce our investment in BlueFletch, an Atlanta-based provider of enterprise mobile device security and management solutions for shared mobile devices.

As enterprises increasingly rely on mobile technology to power their frontline operations, managing shared devices has emerged as a critical operational bottleneck. Today, 83% of companies operate Bring-Your-Own-Device or shared device policies, yet most struggle with fragmented authentication systems, persistent device loss and theft, and the mounting pressure on Information Technology (IT) departments to maintain security across diverse device environments.

Traditional mobile device management approaches fall short in these shared environments, forcing workers to repeatedly log into multiple applications and creating friction that reduces productivity. The result is a complex web of operational inefficiencies, security vulnerabilities, and administrative overhead that can undermine the mobility initiatives meant to enhance workforce effectiveness.

BlueFletch was launched in 2008 to help address these growing concerns. Since then, the founding team’s vision has evolved into a comprehensive enterprise mobility suite that revolves around four key features:

• Enterprise Launcher: A secure lockdown home screen that provides role-based app access with customizable interfaces, widgets, and automated layouts tailored to each user's permissions and workflow requirements. This feature is designed to enforce device security while improving user experience through configurable branding and enhanced employee productivity features.
• Single Sign-On & Authentication: Helps eliminate wasted login time by providing a more seamless single sign-on across any application, including legacy green screen and web apps. Supports complex authentication requirements with password, biometric, Near Field Communication (NFC), Fast IDentity Online (FIDO) options, integrating with existing identity providers, like Entra ID, Okta, Ping, and Sailpoint, which has been found to help customers save $850+ per device annually.
• Support Agent: Provides real-time device monitoring and analytics that capture over 90 hardware and software data points, enabling support teams to troubleshoot issues remotely and maintain device health proactively.
• Device Finder (Device Accountability): Reduces device loss through real-time GPS and Bluetooth-enabled tracking, automated email reporting, and user check-in/check-out procedures to help address the costly challenge of missing devices reported by customers.

The platform also offers powerful add-ons, including rich media communication, password management, and app management.

BlueFletch has built a strong customer base among Fortune 1000 organizations, serving enterprises across retail, healthcare, manufacturing, transportation, logistics, and government sectors. Their customer base includes clients like Advanced Auto Parts, HD Supply, Delta, Schnucks, and Mattress Firm. This customer success has been matched by the company's commitment to building an exceptional workplace culture, earning recognition in 2024 as one of Atlanta’s Best and Brightest Companies to Work For.

We believe BlueFletch has built a differentiated platform addressing real pain points in the rapidly growing enterprise mobility market. They’ve maintained strong growth and retention across a blue-chip customer base and have honed a repeatable ‘land and expand’ approach to enterprise sales. We believe they’re well positioned to grow their market share, and we look forward to being part of this journey.

To learn more about BlueFletch, visit www.bluefletch.com.