Riverside Acceleration Capital (RAC) is excited to announce our investment in Allure Security, an AI‑native leader in digital impersonation and disinformation defense. RAC led Allure Security’s $17 million Series B equity financing, supporting the company’s continued platform innovation and go‑to‑market expansion.
As generative AI reshapes the threat landscape, impersonation and disinformation have become faster, cheaper, and dramatically harder to contain. Enterprises are now confronting a surge in phishing domains, counterfeit storefronts, fake mobile apps, executive impersonation, and coordinated campaigns across the open web, social platforms, and mobile ecosystems. Many existing tools focus on alerting and visibility, leaving internal teams with fragmented workflows and limited ability to act quickly at scale.
Allure Security was built to address this gap. The company’s AI‑native platform continuously monitors millions of digital assets across the web, social media, mobile, and the dark web to help identify impersonation threats early and dismantle them efficiently. By combining autonomous AI with expert human oversight, Allure aims to deliver an outcome‑driven model that emphasizes rapid response and resolution, rather than alert volume.
Over the past two years, Allure Security has demonstrated strong momentum, with 350% growth and a customer base that now exceeds 300 organizations. The company supports a diverse customer base that includes enterprises across financial services, consumer brands, and technology, helping them protect their brands, customers, and end users from increasingly sophisticated digital deception.
We believe Allure Security is well-aligned with where the market is headed. Disinformation security is emerging as a distinct and critical category; and we feel Allure’s efficiency‑driven approach positions the team to scale alongside accelerating demand.
With this new capital, Allure Security plans to further enhance its AI‑native platform, expand its go‑to‑market presence, and extend into additional verticals beyond financial services. We’re proud to partner with the Allure team and look forward to supporting their next phase of growth.
To learn more about Allure Security, visit www.alluresecurity.com.